lettering & illustration
Boston Neighborhood Maps for Herein Magazine
Editorial map illustration series for Herein Magazine
Art Direction: Alice Morgan
Created for Herein Magazine, this series of illustrated neighborhood maps was developed for a feature exploring different areas of Boston through local landmarks, restaurants, and cultural destinations. The project included three custom editorial maps designed to accompany written articles and help readers navigate the city in a visually engaging way.
Working under the art direction of Alice Morgan, I created a cohesive visual system that combines hand-lettered typography, simplified cartography, and custom illustrated icons. Each map balances editorial readability with atmosphere, aiming to feel informative while still capturing the personality of each neighborhood.
The illustrations were intentionally kept clean and approachable to work at a relatively small print size while remaining visually rich. I developed custom landmarks, architectural elements, small character illustrations, and location markers tailored to each area, using a muted color palette that fit the magazine’s overall design direction.
The people featured within the maps are illustrated versions of the article authors themselves, visually integrated into the neighborhoods they wrote about. This detail helped connect the editorial storytelling with the maps more personally, giving each spread an additional narrative layer.
The goal of the project was not only to help readers orient themselves geographically, but also to create a sense of discovery and visual storytelling throughout the spreads.