The Identity of The Festival Of Calligraphy And Lettering 'Letterforms' is the big graduation project of the High School Of Print And Media Technologies (St. Petersburg / Russia). Professor Oleg Fakhrutdinov.
The concept of the festival determined in the name which consists of two parts: Letter and Forms. All events of the festival show the variety of types of writing, techniques, materials, tools, and ways of creating lettering. The festival showcases a variety of ways to apply handwriting in graphic design. The main exhibition of the festival dedicated to calligraphy called ‘Letterforms.’ Calligraphy and lettering work included on the album with the same name.
It is essential to show the guests of the festival the possibilities of using calligraphy and lettering. For this purpose, festival zones dedicated to chalk lettering, sign painting, broad and pointed pen calligraphy and brush pen calligraphy will organize. Moreover, the festival will offer calligraphy and lettering workshops. Expressive calligraphy will present as a separate type of writing.
The author is grateful
for participating in the project
Dmitry Petrovsky
Marina Marjina
Yuliya Kuznetsova
Elena Alexeeva
Victor Fitzner
Victoria and Vitalina Lopukhiny
Natalia Lotareva
Anna Suvorova
Ludmila Sorokina
Yulia Baranova
Natalia Toropitsyna
Alina Ipatova
Vera Evstafieva
These five signs mean different kinds of calligraphy and lettering. These lettering used in the posters, album, and other stuff.
Were created:
- Posters for the festival
- Lettering and posters for the workshops
- The album of calligraphy and lettering 'Letterforms'
- Logotype of The Festival
- Tickets
- Souvenirs
- The set for beginner calligrapher
- Chalk packing for chalk lettering
- The typeface game 'Letterforms'
All this will create the ground for professional communication, where visitors will be able to find potential artists and get acquainted with the various design options.